Fitness Coaching Website
Educating users about Emily’s method and services to drive coaching enquiries
Mobile Prototype
This prototype shows how we were able to design a website that clearly communicated Emily’s services. Site visitors can read a little bit about Emily before learning about her coaching method. Content is displayed in a way that is easy to consume, while providing enough information to encourage users to engage.
The goal of this website is to attract potential clients for Emily through her enquiry form. The CTA to open the form is featured prominently and we explored two different form designs that Emily could choose from, depending on her desired method of integration.
Desktop Landing Page
Problem: Emily’s existing website wasn’t a great representation of her brand or her services.
Solution: We created a landing page that incorporated:
A new color scheme and an improved style guide
More impactful CTAs
Easily digestible content
Original Design Assets
About this project
Colour Scheme & Style Guide
Emily’s original color scheme consisted of neutral colors which matched the aesthetic of the brand, which provides a sense of comfort and calmness.
However, with this color scheme, it was difficult to draw attention to key areas of her site, including CTAs. A new color scheme was developed that incorporated colors from the original site, while introducing new accent colors.
The CTAs across the site were also updated and were placed more strategically, at key moments throughout the user journey, to drive engagement.
Logo Design
Old Logo Design (light/dark variants)
New Logo Design
Content Components
Old Content used to describe ‘EAC’s Services’
New content cards used to display the ‘EAC Method’